There is no magic formula for winning at bridge, given the inherent complexity, the incomplete information available to both sides, and the psychological elements involved. However, there are some characteristics common to consistent success: good bidding methods are essential these methods are useless without courage as declarer, care and planning are vital as a defender, a little thought goes a long way Winning IMPs in Teams and Swiss Pairs events requires good methods, skill, courage and a bit of luck. Winning often depends on getting to thin games (we bid it, you try to beat it!) and reasonable slams. Bidding is therefore a primary focus of this book. The rest of the time, significant IMP swings largely relate to (not enough) care and thought in the cardplay and defense. The remainder of the book centres around these areas of focus.